- In the local Columbus-area $30 billion economy, niche markets are significant!
- - Women - 52% of population, control 80% of spending = $24 BILLION
- - African Americans - 13% of population, control 11% of spending = $3.3 BILLION
- - Hispanics - 3% of population, control 2.5% of spending = $750 MILLION
- - Asians - 3% of population, control 5% of spending = $1.5 BILLION
- - GLBT - 15% of population, control 25% of spending = $7.5 BILLION
[Columbus ranks in top 5 GLBT cities nationwide and our readers are throughout the metro area] 






