Outlook Media

Meet Outlook

om_logo_web_60wOur Mission
At Outlook Media, we create partnerships between our community and our clients through print and web advertising, networking, and sponsorship opportunities.
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Our Market
Who are our readers and why are they such a desirable demographic?
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Our Methodology
How we do what we do, why we do what we do, and why we're successful at doing what we do.

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outlook columbus demographics

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Our readers, by virtue of their incomes, station in life, and education level, are consumers, property owners, and art & entertainment aficionados. Our readers are among the most loyal customers to brands and businesses - particularly so to those that advertise directly to them on our pages. They are socially conscious and environmentally aware. They are voracious consumers of information and entertainment, and early adopters of technology and gadgetry.

They are renovators, restorers, and investors. They are devout vacationers and patrons of nightlife, the arts, dining, sporting events, concerts, and casinos.

If you are looking to acquire a new market, get more customers with high disposable income, and keep those brand loyal customers coming back, take note of these demographics. Our readers are:

  • manreadmag

    - three times more loyal to companies and brands that advertise directly to them on our pages and in other GLBT media
  • - are strongly influenced in favor of a company over others because of its positive progressive social image, and conversely will refuse to do business with companies that do not meet their standards of social responsibility
  • - $71,040 average household income
  • - 55% male, 45% female
  • - 66% are 21-49 years old
  • - 75% have attended college and/or hold a college degree

outlook:columbus is:

  • - the #1 media choice of the GLBT and allied community
  • - the #1 magazine for financial optimists – those who believe they will be better off six months from now
  • - the #2 print publication for African Americans
  • - a top publication of choice for newcomers to the City, all people of color, young progressives, working women, urban residents, dual income households, and households with children.

We provide customized market analysis for your business, based on who your customers are, and more importantly, who you want them to be. And if we’re not the right venue for your marketing dollars, we’ll tell you so. We’re about making sure that our advertisers build relationships and achieve results, not about just selling you a canned package of advertising.

 
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