Outlook Weekly is a lifestyle and advocacy publication for the Ohio queer community. Outlook’s content contains both local and national focused features that compliment its weekly mix of columns, editorials, arts & entertainment, sports, celebrity interviews, and community news. Servicing a diverse population, Outlook Weekly creates content that is interesting to a large cross section of the community while delivering stories that speak to specific groups under the large GLBT umbrella. By focusing its content on lifestyle issues and urban commentary, Outlook appeals not only to the gay community, but also the progressive heterosexual reader as well. Outlook’s unique blend of local columnists and exclusive national
writers make it unparalleled among other alternative weeklies or national gay magazines. The combination of edgy content and unique design provides Outlook Weekly advertisers
exceptional exposure to a brand loyal and market friendly
readership - a definite competitive edge over advertisers in other publications.
Outlook Weekly is a vital link to many powerful markets:
• The combined annual household income of our readers is $71,040.
• 64% are homeowners!
• 49% of our readers are female.
• 70% of our readers are between the ages of 21 and 49.
• 67% of our readers have attended college and/or hold a degree.
• 52% of our readers are white, 21% are black, and 27% are other people of color.
• Our readers are 77% more likely to have a college degree.
• Our readers are 22% more likely to have an income of over $150,000.
• Our readers are 244% more likely to purchase a car valued at over $20,000.
source: The Media Audit, 2006